Mission

The reason for this research would be to view how “mother admirers” influence on the present patterns away from parasocial matchmaking between admirers and idols and obtain deeper skills into reasons underlying new acquisition of idol dolls. At exactly the same time, because of the for instance the event and you will perspectives off men idol fans, the research aims so you’re able to develop this new comprehension of enthusiast behavior and you can increase comprehension of the motives operating idol-toy practices.

Design/methodology/means

Delivering idol-toy customers while the lookup stuff, this research used textual investigation and also in-depth interviews to explore fans’ motives for buying idol dolls.

Results

Idol doll orders is passionate by psychological attachment, such as certainly mommy fans who attempt to present a sense of control and maintain a mother or father–child relationships. In addition, to order idol dolls can also act as a beneficial disguise to possess girlfriend admirers to full cover up the personal fantasies regarding their idols. Furthermore, idol dolls serve as semiotic identifiers, attracting such as for instance-minded admirers and you can putting on society identification. It ought to be indexed that men idol fans, who happen to be experienced deviant in the masculine normative, deal with analysis in women-dominated communities, needing next proof of authenticity.

Basic implications

This study produces understanding the reasons trailing idol-doll commands and will let advertisers for the providing on the emotional demands off admirers, such as for instance mother fans, by creating and sales dolls one resonate employing desired sense out-of accessory.

Personal effects

Of the accepting and you can centering on the good areas of fan items, this study leads to the newest constant process of de-demonization and you may normalization out-of fandom. On the other hand, this research as well as aims in order to sign up for a far more comprehensive knowledge of struggles and emotional requires of your Chinese younger age bracket.

Originality/well worth

This research explores the new around-explored mommy-fan group’s emotional needs as well as their motivations of getting idol-dolls. Additionally, it acknowledges new distinct perspectives and you will event of male idol fans, providing a fresh and you may novel thoughts into idol-doll use Titta pÃ¥ detta.

1 Inclusion

” tabindex=”0″> centered on celebrities’ appearance were marketed just like the an alternate mode to have Chinese admirers to express the strong love because of their dear idols, causing the production of a special Chinese fandom society. Towards the Weibo (probably one of the most preferred social media platforms within the Asia), the online area to have idol-doll-creators, customers, and you can idol fans now has accumulated more than 460,000 supporters which is very female-dominated. On this subject platform, it’s quite common enthusiasts, that has a massive distinct idol dolls, to post lovable images and you will share the experience in the putting on a costume and you can using make-up to their “babies.” Depending on the newest user report, among idol-doll users, this new post-2000 generation signifies the best proportion, interacting with 43 %, accompanied by the article-1995 age bracket positions 2nd, which have a percentage at the twenty six % (“2021 Cotton fiber Doll Users Sense Declaration” 2021). Therefore, Age group Z, anybody, anybody produced within later 1990′s in addition to early 2010s (Priporas mais aussi al. 2020), definitely engages which have idol-doll sales using interactive social network programs.

On the time of participatory fandom and you may lover benefit, fans’ consumption tastes and their thought relationship with idols are sufferers away from academic lookup. Just how admirers relate solely to celebs might have been recognized as parasocial interaction-this new nonreciprocal, imaginary communications ranging from admirers and you can news personae (Liebers and you may Schramm 2019; Yan and you will Yang 2021). Lately, fans positively entering new parasocial dating dream from the a virtually kinship which have idols, so long as they might handle, or at least possess an apparent level of influence on its idols. On Chinese social media, there is certainly a pattern where fans, especially female, refer to by themselves once the idols’ moms and dads, aunts, or sisters. When you find yourself previous studies have widely checked out parasocial matchmaking according to heterosexual norms and you will fans’ romantic aspirations about idols (i.e., “girlfriend/wife admirers” off idols), little has been recognized on the “mommy fans”,“Mother admirers,” make reference to fans (generally speaking female fans) who are co-cultivating idols/a-listers as his or her elderly female family. They do say on their own because the mommy of your idol and are also indulgent in order to idols, bringing all of them as the attractive, innocent students who require their extra care (Yan and you can Yang 2021).